Lulu self-publishers introduce a new widget

For many people, a residual income stream can be earned by writing a book. Lulu.com is one of the places where the entire process is simplified, allowing you to self-publish and sell online. Whether your book sells thousands or just a few each month, once it is done, it is a long tail marketing technique.

The book may be a collection of white papers that you offer to each client or customer - for instance, I am just in the process of writing our Web PR book for SMEs, or it may be a children's book, or a tale of your business and its development. There is a book in all of us, so they say, and really, with Lulu and the like, you have little to lose and much to gain.

Widgets are all the rage at the moment, and Lulu has just introduced a neat shopfront widget to add to your website, blog, facebook etc. In an act of flagrant self-promotion, here is one for two of my books: JFDI Community Broadband: South Witham, and JFDI Community Broadband: Wennington.