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Wednesday, June 09, 2010

Breaking the scams

I am fed up with watching people scam innocent companies/individuals and take hard earned cash for pointless, valueless internet marketing content and strategies that can be acquired for free. Do not part with your cash, please!

So, today, soandso is going to deliver their apparently unique content for free for the very last time. This is it. Pay now. Or forever lose the chance to benefit from this [supposed] internet marketing millionaire's fabled words.

Or cough, miss the chance, keep your money, learn the same old tosh tomorrow?

I'll let you into a secret. But it requires a little background first.

I was one of the very first people who got involved in this internet marketing world. When I started there were very few websites you could find without remembering a complex series of numbers (an IP address). Domain names were unheard of, email addresses needed 3 toilet rolls to write them down on, IRC and bulletin boards were the only place to be, and your phone bill was HUGE.

So, bearing in mind that I can almost guarantee YOU don't remember that world, let me share the secret.

Oh, and it's for free, but if you want I could put a big Paypal button here so you can part with your hard-earned money...No?!

In 16 years surfing the Net, I will honestly, hands on heart tell you that ****VERY LITTLE HAS CHANGED**. Just because someone is closing down some fabbo sounding opportunity [for you to part with your money] it does NOT mean that the info they are intending to share with you cannot a) be found elsewhere and b) won't be found again and be equally as relevant in 10 years time.

You may want help with your website, you may know you need to promote it but be struggling to understand how, you may be baffled by this interweb thingy, but you do NOT need to part with money before you know what you are doing.

Pay NO-ONE! The information you require is online. And for free.

Want help with your site? I have been helping people for free for 16 years

* in designing a website for their business - We'll get you online to better business wasn't a tagline borne of nothing!
* connecting their company to the outside world and even local communities, with wireless broadband and wifi, FiWi, satellite, and now fibre and FTTH
* helping companies to reach new and different audiences through books, blogs, audio, video, events, tweets, status updates, text/SMS, brochures, guerrilla marketing, you name it

There are very few ethical internet marketing companies. We all know each other. Looking for a recommendation for a company or SEO agency? Ask. Need advice on a proposal or pitch? Ask. Want to waste money? Go somewhere else.

I can't think of anything worse than watching a company burn money on a website design company who don't understand why keywords matter (and you surely don't or you would not have chosen that company) or spending money on PPC bids that could be easily dealt with using a little SEO.

If you want help with your website, please ask. Don't run around 5 different agencies until you know the questions to ask them.

Personally, I don't want your business as we are busy into 2011 so why not ask your questions here knowing we are unlikely to pitch for the job? There's no sales pitch here because, as the recession continues, it is amazing how many companies are throwing money at SEO and internet marketing. We are ***busy***.

Are you? Do you want to be? Do you want your website to deliver results for your company? Don't know where to start asking questions? All I can offer is the chance to ask, for free, an SEO and holistic marketing professional for an answer to your question. And then for you to benefit from other internet marketers viewpoints about your best choices and solutions - that's up to them to get involved!

It's free, you have nothing to lose, what SEO, PPC, internet marketing question would you most like an answer to?

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