SEO Lies

I'm just working my way through an ebook called SEO Lies, which cost a mere $1 and makes quite interesting reading.

Although it isn't the best written ebook around, (hery, who's complaining? It cost a dollar!) there is some valuable content which is at least written this year. Many of the internet marketing ebooks doing the rounds are seriously out of date and add to the misinformation out there for those looking to learn SEO and internet marketing techniques to create their website promotion strategy.

I appreciate the myth busting intro. It has been said for far too long that SEO is rocket science. It so isn't! Also, the fact that SEO takes forever to work needs to be dispelled, as does the myth that you need reams and reams of content for Google to notice you exist - also untrue. And you can't use duplicate content. OK, for sure, unique content is bound to help but that doesn't mean you can't put an article on your website and submit it to some of the article marketing sites too. I don't fully agree with the nofollow section, but introducing nofollow as one of the myths is useful and should provoke more research for those who don't know enough about nofollow links and process.

There is a good basic intro to SEO, explaining what you need where and why. There's a fairly clear section on keyword research, followed by how to create a search engine optimised landing page that will also catch the attention of your target market.

And the last section is dedicated to a process that the author, Justin Brooke, calls "The Boat". Basically, this is an outline of his marketing strategy and where he promotes his sites. This would make a nice template for a newbie to follow if they are short on inspiration of where to get links to their site.

All in all, well worth a dollar, so whilst it is still a dollar, why not go grab your copy of SEO Lies and see what you think.